Tasty as Fish

2023 Brum

Packaging design for Tasty as Fish vena tuna. This project was done during my internship at Brum. It was a branding/packagin design project that we built from the ground up. The aim for the design was to atract vegan consumers but also those that may be considering changing to vegan food. I created a design that stands out on the shelf from other tuna products, is colorful and clearly translates that this product is supposed to be tuna.
Througg out the design on the front and the back we intergrated green elements to translate the vegan aspect but also created a 'mascot' for the brand to represent how happy the fish are about the product!

Brum - https://brumdesign.nl/